{"id":547,"date":"2021-08-25T16:14:13","date_gmt":"2021-08-25T21:14:13","guid":{"rendered":"http:\/\/blog.fin.solar\/noticias\/?p=547"},"modified":"2021-08-25T16:14:15","modified_gmt":"2021-08-25T21:14:15","slug":"institute-for-business-value-los-consumidores-prefieren-marcas-que-garanticen-acciones-sustentables","status":"publish","type":"post","link":"http:\/\/blog.fin.solar\/noticias\/institute-for-business-value-los-consumidores-prefieren-marcas-que-garanticen-acciones-sustentables\/","title":{"rendered":"Institute for Business Value: los consumidores prefieren marcas que garanticen acciones sustentables"},"content":{"rendered":"\n

Las empresas est\u00e1n cada vez m\u00e1s conscientes de su papel en la b\u00fasqueda por una convivencia sustentable entre ellas y la sociedad, sobre todo, \u200b\u200ben medio de una p\u00e9rdida de confianza de parte de la ciudadan\u00eda ante los grandes conglomerados. De esta forma, han considerado en mayor medida implementar los criterios Ambientales, Sociales y de Gobierno (ASG), llamado en ingl\u00e9s Environmental, Social and Governance (ESGH).<\/p>\n\n\n\n

En el reciente \u201cInforme Sostenibilidad Retail\u201d, de\u00a0IBM Institute for Business Value<\/a>, se entrevist\u00f3 a 1.900 ejecutivos de empresas globales de productos de consumo y retail a nivel mundial y 14.000 adultos, para tener la visi\u00f3n de los consumidores Y, seg\u00fan el documento, las empresas tendr\u00e1n que orientarse mucho m\u00e1s a estos, quienes buscan empresas alineadas con su valores e investigan a las marcas que consumen, aceptando incluso un alza en los precios de productos que respetan el medio ambiente<\/a><\/strong>.\u00a0<\/p>\n\n\n\n

Seg\u00fan la encuesta de IBM, los consumidores est\u00e1n cada vez m\u00e1s dispuestos a cambiar la forma en que compran, viajan, eligen a un empleador e, incluso, donde realizan inversiones personales debido a factores de sostenibilidad ambiental.<\/p>\n\n\n\n

Menos de la mitad de los consumidores encuestados (48%) conf\u00eda en los compromisos corporativos en materia de sostenibilidad, con el 64% de los encuestados esperando un mayor escrutinio p\u00fablico.\u00a0\u00a0<\/p>\n\n\n\n

Creando valor<\/strong> con la sustentabilidad<\/h2>\n\n\n\n

Pero nada es al azar, junto con esta mayor conciencia tambi\u00e9n esperan ser m\u00e1s competitivas y productivas, al tiempo que avanzan en temas no financieros, mejorando su reputaci\u00f3n y transparencia.\u00a0<\/p>\n\n\n\n

Muchas organizaciones, principalmente del sector de retail y productos de consumo, est\u00e1n redoblando sus esfuerzos en relaci\u00f3n con la sustentabilidad.\u00a0<\/p>\n\n\n\n

El reporte revel\u00f3 que nueve de cada diez empresas dijeron que estar\u00e1n trabajando en iniciativas de sustentabilidad en toda su empresa hasta finales de 2021. Y siete de cada diez\u00a0 afirmaron que su desarrollo sustentable puede mejorar las operaciones eficacia, agilidad y empujar los resultados comerciales.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Las empresas est\u00e1n cada vez m\u00e1s conscientes de su papel en la b\u00fasqueda por una convivencia sustentable entre ellas y la sociedad, sobre todo, \u200b\u200ben medio de una p\u00e9rdida de confianza de parte de la ciudadan\u00eda ante los grandes conglomerados. De esta forma, han considerado en mayor medida implementar los criterios Ambientales, Sociales y de […]<\/p>\n","protected":false},"author":3,"featured_media":549,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"blocksy_meta":[],"yoast_head":"\nConsumidores prefieren marcas con acciones sustentables - Finsolar<\/title>\n<meta name=\"description\" content=\"Las empresas est\u00e1n cada vez m\u00e1s conscientes de su papel en la b\u00fasqueda por una convivencia sustentable entre ellas y la sociedad\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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